Kanab, Utah Tourism

Headlines, social-first concepts, banners, and all that good jazz
Kanab is a beautiful town in southern Utah. 
People stay there to go anywhere, like the 3 national parks and 5 state parks nearby.
We sent a personalized video to Donald Trump’s phone (you’ll have to ask me about it in an interview). 
We also made social content and banners.

Social

The ask: get people to book a tour guide. 
We showed that while your family’s self-appointed-outdoor-expert is great, they’re nowhere close to the real thing.

Carousels







Memes






Reels

       



Headlines

(Same client, different brief)
These targeted 40–55 y/o, $100K+ earners in Nevada, Utah, and California who were already low in the funnel,  
to simply book a trip.

Collateral

Like a park ranger or firefighter, tour guides can seem like the coolest people, ever. We made “Jr. Tour Guide” stickers for the juniors and distributed them to tour companies to hand them out.

At local restaurants, we placed table toppers showing the exact distance from that location to hidden gems, paired with the line: Get here with a guide.