More — Samuel Haggard Copywriter

A bunch of other work
(that’s actually pretty good [in my humble opinion])

Cholula
Family First

AD: Rebecca Fuentes CW: Samuel Haggard

Nature Valley
unwrap the outdoors

You ever look at the clouds and imagine stuff? It’s like that, but when you look down at a lapful of crumbs.

AD and Awesome Idea: Brooklyn Staten CW: Samuel Haggard

Hallmark
So that your last minute gift doesn’t look like a last minute gift.

How can we interest males who have never stepped foot into our store before? With sarcasm, of course!

When The Mines Are Calling.

Gifts She Won’t Fake A Smile For.

What Will Really Impress Your Friends.

Voice: Mallory Bennhoff CW: Samuel Haggard

Poetry

Every End A New Beginning: Purpose

A thrown stone or a careless grip can break a vase in an instant.
When pieced back together, it's not the same; never to hold water again.

But truth be told, a vase can look better by itself than having to sit around supporting something else.

Every End A New Beginning: Something New Altogether

Regardless of mistakes of the past, a family can be fixed to last.
Just as a phoenix rises from the ash.

Every End A New Beginning: Shine not in spite of, but because of

Ice breaks before the spring.
A chick cracks its shell to fly.
A rich crème brûlée is only enjoyed after it shatters.
A cracked mirror doesn't make the subject any less beautiful;
The fractures make its scattered light more brilliant.

Becoming BYU
This has been a true passion project—over two years in the making and still going strong.

My student council team conducted dozens of interviews and focus groups to discover a deep desire amoung the student body: universal belonging. So, our student council team set out with goal: to help every student feel like they belong. We wanted to smash the narrative that you need to be tall, white, and from Utah to fit in as “BYU” material.

The platform “Becoming BYU” is a university-wide initiative, championed by our university president, that calls us to live up to our divine potential as children of God. Our campaign shows that while we are unified in our aims on campus, we are also richly diverse. We’re not a melting pot—we’re a mosaic.

Throughout this journey, I’ve learned how to collaborate with stakeholders, navigate pushback, and stay committed to something I truly believe in. And we actually did it! We launched a series of posters across campus featuring real students, each with a QR code that lets you dive deeper into their stories.
You can explore them here: https://sclcenter.byu.edu/becoming-byu-2025.

P.S. We got university approval to keep our campaing going into the future!
So stay tuned—our next featured students will be Janelle and Wils. They’re dope.

I hope you’re having a great day.