Kanab, Utah Tourism

Headlines, social-first concepts, banners, and all that good jazz
Kanab is a beautiful town in southern Utah. 
People stay there to go anywhere, like the 3 national parks and 5 state parks nearby.
We sent a personalized video to Donald Trump’s phone (you’ll have to ask me about it in an interview). 
We also made social content and banners.

The ask:
Get people to book a tour guide. 
We showed that while your family’s self-appointed-outdoor-expert is great, they’re nowhere close to the real thing.

Carousels







Memes





Reels

       


Collateral

Like a firefighter, tour guides can seem like the coolest people ever. We made “Jr. Tour Guide” stickers for the juniors and distributed them to tour companies to hand them out.

At local restaurants, we placed table toppers showing the exact distance from that location to hidden gems, paired with the line: Get here with a guide.

Headlines

These digital placements were for the same client, but a different brief.
The ask was to get 40–55-year-olds earning $100K+ in NV, UT, and CA, already low in the funnel, to book a trip.