Always
Strength in the Struggle
If you’ve ever experienced a period (which I haven’t), you’d know it’s nothing like what typical commercials show.
We positioned Always as the brand that actually gets it.
Video Spot
Out-of-Home
Print
P.S. In my 25 years of life, I have yet to experience a period. But I wanted to get out of my comfort zone.
Thanks to Chelsie and Lauren who let me be their writer on this.
AD: Cheslie Bown, Lauren Kubricky DP: Zack Wood CW: Samuel Haggard