Always
Strength in the Struggle  

If you’ve ever experienced a period (which I haven’t), you’d know it’s nothing like what typical commercials show.
We positioned Always as the brand that actually gets it.


Video Spot



Out-of-Home


Print




P.S. In my 25 years of life, I have yet to experience a period. But I wanted to get out of my comfort zone.
Thanks to Chelsie and Lauren who let me be their writer on this.

AD
: Cheslie Bown, Lauren Kubricky DP: Zack Wood CW: Samuel Haggard

I hope you’re having a great day.